![]() Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. ![]() This broad focus and variety of content types help Nike engage a wide range of audiences while using the clout of its big-name athletes to drive up views. It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports - think basketball star Devin Booker, Australian soccer ace Sam Kerr, and the roster of the San Diego Padres. With a roster of global athletes on its books, Nike is better placed than most TikTok brands to extend its reach through celebrity endorsements. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Cutting through the noise means regularly experimenting and tweaking your TikTok strategy. Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop - even when they weren’t planning to. And it seems we like being distracted, given that the average TikTok user opens the app 19 times daily.īut using TikTok for business isn’t just about inscrutable humor and dance challenges it drives meaningful engagement and action. TikTok rose from the ashes of the Musical.ly app to become one of the world’s biggest social networks, with over one billion users.įor many of us, the short video platform is the go-to destination for entertainment - the type of stuff we scroll through quickly when we get a few minutes of downtime.
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